The Campaign for Real Ale aims at women
The Campaign for Real Ale has produced research urging manufacturers to create real ale brands aimed at women.
The Campaign for Real Ale has produced research urging manufacturers to create real ale brands aimed at women.
TalkSport, owned by The Wireless Group, is the UK’s number one commercial station, according to the Gfk Media Survey. The survey, which is backed by The Wireless Group, claims TalkSport has 7.2 million listeners. The data covers the 13 weeks ending June 22.
Manchester City Football Club has signed up travel company Thomas Cook as its official sponsor in a three-year deal thought to be worth about £2m. The deal comes less than two weeks before the Premiership football season starts. The 11th-hour deal was forced on Manchester City after previous sponsor First Advice went bankrupt this summer […]
…Camelot has lost the latest stage of its court battle with riva l Inter Lotto, which alleges that Camelot has infringed its Hotpicks trademark.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.