The Evening Standard to advertise at London Underground sites
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
The Evening Standard is advertising at 16 six-sheet London Underground sites using LED technology to convey news headlines, travel details and promotional activity.
Reckitt Benckiser (RB) is planning to cash in on consumers’ fascination with the degreasing properties of citrus extracts in cleaning products, with the launch of Finish Orange dishwashing product. The orange variant is expected to be rolled out in May. Insiders say that this is the first time a dishwasher product will contain orange as […]
Carlsberg-Tetley sponsorship manager for lager Steve Cumming is to leave the company in April.
The Premier League is due to announce a £10m sponsorship and matchball deal with Nike.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.