The Guardian produces music CD
The Guardian has produced a music CD, featuring artists such as Goldfrapp, to promote its recently redesigned Friday Review section. The CD will be free with this week’s edition (December 12).
The Guardian has produced a music CD, featuring artists such as Goldfrapp, to promote its recently redesigned Friday Review section. The CD will be free with this week’s edition (December 12).
Young’s, the independent brewery, is reviewing its £1m advertising account held by Banc. It is understood the agency has been invited to repitch for the business against two other undisclosed agencies.
Outdoor media owners will be asked to guarantee advertising space around London for use by the official Olympic sponsors if the city wins the 2012 Olympic bid. The London Olympic 2012 bid team must guarantee the International Olympic Committee that all outdoor sites near venues will be available at a set price in 2012. This […]
Puma is to be the official supplier of clothes to the BMW Williams F1 racing team.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.