The Scottish National Blood Transfusion Service hunts for ad agency
The Scottish National Blood Transfusion Service is on the hunt for an advertising agency for its &£200,000 account previously handled by now defunct agency Faulds…
The Scottish National Blood Transfusion Service is on the hunt for an advertising agency for its &£200,000 account previously handled by now defunct agency Faulds…
The arrival of digital TV, Sky+ and PVRs has made terrestrial TV less attractive to advertisers, but the prognosis that it is dying is premature, says Ged Harris
German court grants Wilkinson Sword its first victory by blocking Gillette Mach 3’s ‘superior’ claims
Ah, January. The Christmas rush is over and marketers can take a well-earned breather. But not everyone has plenty of time to kale next month. Some people have to start planning for next Christmas. Which is presumably why the Brassica Growers Association has scheduled its conference for January 14. While the rest of us are […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.