The Times overhauls Saturday edition
The Times is overhauling its Saturday edition with the introduction of a health and wellbeing section called Body&Soul, a home entertainment magazine called The Eye and a culture section called Weekend Review…
The Times is overhauling its Saturday edition with the introduction of a health and wellbeing section called Body&Soul, a home entertainment magazine called The Eye and a culture section called Weekend Review…
…The Times’ Saturday edition will rise in price from 75p to 90p this week. The weekday edition rises from 45p to 50p.
New Scientist magazine is launching its first ‘masthead’ TV programme, on the Discovery Channel. Scientist Reports goes on air from September 9.
Five head of factual programming Dan Chambers has been promoted to director of programmes in place of Kevin Lygo, who has returned to Channel 4 as director of television. Five director of acquisitions Jeff Ford is to take the new role of managing director.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.