Thomas Cook’s chief exec to retain responsibility for marketing.
Thomas Cook’s newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.
Thomas Cook’s newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.
Paper directories are easy to use, and the venerable Benn’s is sticking with them. By Steve Hemsley
Interbrew’s Boddington’s brand is to sponsor a new prime-time reality show on ITV1 called Reborn in the USA, in a deal worth about &£1m. The programme, which is being produced by Granada Entertainment, will feature up to ten has-been popstars from the Seventies, Eighties and Nineties who have the chance to rediscover their fame and, […]
‘Tough’ Government guidelines for BBC3 will do little to protect the interests of the commercial broadcasters and their advertisers, warns Andrew Canter
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.