In-depth features, interviews and insights into marketing’s biggest issues.
Myla, the upmarket lingerie company, is launching a major advertising campaign to revitalise its image and reinforce its position as a luxury underwear brand. The print campaign, created by advertising agency VIEW, uses the strapline “Myla-Beauty and the Bedroom” and focuses on defining Myla’s “fashion edge”. The ads will appear in publications including Vogue UK, […]
Deutsche Telekom, the owner of T-Mobile, has appointed former Audi marketer Hans-Christian Schwingen to head a newly created brand strategy and marketing communications unit. It will oversee marketing across all of the company’s brands. Schwingen, who has been Audi’s global head of marketing communications since 1999, joins Deutsche Telekom next month. He will be chairman […]
Yakult, the probiotic drink, is launching a 2.5m campaign this week featuring computer-generated images of the human gut.
Volvo is launching a built-in breathalyser that will stop a car from starting if the driver is over the alcohol limit. The system, called Alcoguard, will be unveiled at the Frankfurt Motor Show next week and will be available as an accessory on several models in the UK from next year. Alcoguard uses the same […]
Coors Brewer is relaunching Coors Fine Light by reducing the alcohol content in the beer from 5% ABV (alcohol by volume) to 4.5%. The move will be seen as a U-turn because the brand was initially launched in the 4.3% ABV format, but later changed to 5% to match the strength of rival Michelob Ultra […]
Goldfish, the credit card brand due to relaunch later this year, has appointed former Lloyds TSB marketer Martin White as marketing director. It follows the departure of Patrick Muir, marketing director of Morgan Stanley Consumer Banking UK, who left the bank earlier this summer after its card operation, including Goldfish, was spun off into Discover […]
Reckitt Benckiser has performed yet another U-turn over green issues after launching a campaign for Finish to highlight the environmental benefits of using a dishwasher. It comes after RB chief executive Bart Becht dismissed eco-friendly detergents as a “fad.” Last month it emerged that the household goods giant is gearing up to launch an eco-friendly […]
The Gambling Act, which lifts restrictions on TV advertising, came into force at the weekend, but the anticipated deluge of activity failed to materialise. Casino operator Aspers claimed a media first by airing an ad during the first break after 9pm on Saturday – the first available opportunity for advertisers. However, it was only screened […]
The Responsibility in Gambling Trust (RIGT) is planning an information campaign to educate and advise the public about responsible gambling. The initiative follows the relaxation in advertising rules for gambling companies that came into force on September 1 with the introduction of the Gambling Act 2005. RIGT is considering a poster campaign and a leaflets […]
The Advertising Standards Authority (ASA) has criticised Avon for using false eyelashes to exaggerate the effect of its mascara just weeks after it slammed L’Oréal for the using the same tactic. The regulator challenged the misleading claim that the product made “lashes appear to be 65% longer”. In July, the ASA upheld complaints against a […]
Volvo’s latest marketing rejig (MW last week) comes amid a period of uncertainty for the Swedish marque, as rumours persist that Ford is looking to offload the brand after disposing of Jaguar and Land Rover. The speculation leaves Volvo, which has just completed a global advertising review, at something of a crossroads. The company has […]
Walkers Snacks is shunning television in favour of a sampling and direct mail campaign that will target health professionals, as well as consumers, for the £3m launch of its new SunBites brand. The wholegrain crisps will be launched on September 17. The PepsiCo-owned company says that the better-for-you snack is aimed at people that are […]
Thomas Cook Group is understood to be in the early stage of a review of its 6m advertising account. It is thought the travel company is in talks with intermediaries with a view to handling the pitch.
Infiniti, Nissan’s luxury marque, has appointed Nissan incumbents TBWA and OMD to handle its £40m pan-European advertising and media planning and buying accounts ahead of its launch in Europe next year. Infiniti has been in talks with several non-Nissan roster agencies (MW August 23) but has handed the accounts to TBWA and OMD without a […]
TBWA/London is hunting for a group general manager, just weeks after the arrival of new group chief executive Tim Lindsay. The move is expected to be the first of many changes to be introduced by the new agency chief. The general manager role is expected to report to TBWA/London chief executive Matt Shepherd-Smith. The general […]