Unilever Cosmetics International to ditch CK colour and skincare range
Unilever Cosmetics International is ditching its Calvin Klein colour and skincare range after poor sales. The brand was launched more than three years ago.
Unilever Cosmetics International is ditching its Calvin Klein colour and skincare range after poor sales. The brand was launched more than three years ago.
As brands are reportedly demanding an increasing number of interview stages, marketers say they’re being asked to do more than ever to get a foot in the door.
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.