Vodafone re-signs Beckham
Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.
Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.