Vodafone to axe 200 jobs
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’. The job cuts will affect the marketing department.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’. The job cuts will affect the marketing department.
Penta Water, the premium-priced bottled water sported as a fashion accessory by models and popstars, has signed up the branding agency behind Red Bull’s success to develop a more mainstream positioning. Brand development agency Large, Smith & Walford was responsible for reviving Red Bull in 1995 after the energy drink performed poorly on its launch. […]
McCain Foods, the frozen food brand, is planning a major extension of its portfolio with the launch of its first range of frozen desserts. The move is a major departure for the brand, which is traditionally known for its chips and savoury products. The dessert range includes muffins and doughnuts with a chocolate dipping sauce, […]
Royal Philips Electronics is repositioning as a lifestyle and healthcare brand with a e80m (&£54m) campaign using the new strapline ‘Sense and Simplicity’. It has scrapped the ‘Let’s Make Things Better’ tagline that it has been using for the past decade.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.