Warburtons promotes Sarah Miskell
Warburtons, the independent baker, has promoted Sarah Miskell to category marketing controller. She joined the company two years ago as category marketing manager.
Warburtons, the independent baker, has promoted Sarah Miskell to category marketing controller. She joined the company two years ago as category marketing manager.
After years of mass marketing and mass production, marketers are now trying to tempt us with personalisation, by offering multiple versions of basic products or by offering new items altogether. Unfortunately, consumers often find it easier to remain part of the herd. David Benady reports Marketers, always looking for the next big trend, are coming […]
Cahoot has promoted head of brand Deborah Cutler to marketing director and has confirmed that previous marketing director Tim Sawyer is to remain in charge of the Abbey National-owned internet bank. Sawyer has occupied the top spot at Cahoot temporarily since March, following a fundamental review of Abbey National by chief executive Luqman Arnold after […]
British Airways marketing and commercial development director Martin Jones is among new appointments to the board of VisitBritain, formerly the British Tourist Authority.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.