WCRS creates HSBC TV campaign
WCRS has created a television campaign for HSBC-owned internet and phone bank First Direct, promoting its offset mortgage. The campaign, which is unscripted, features customers who volunteered to be in the ad.
WCRS has created a television campaign for HSBC-owned internet and phone bank First Direct, promoting its offset mortgage. The campaign, which is unscripted, features customers who volunteered to be in the ad.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
Coca-Cola’s senior director of media operations underlined the importance of being customer-centric in order to avoid siloed thinking.
When the whole country is your customer, delivering customer experience is a complex equation. Here, CX50 members from the public sector reveal their approach.