Weboptimiser appoints new business director
Weboptimiser, the search engine optimisation specialist, has appointed John Guria as business director. Guria joins from Centaur Communications where he was business development manager on Marketing Week.
Confused.com appoints CMO to drive ‘new era’ for the brand
Grace GollaschFormer Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.
The right to play with distinctive assets first requires ruthless consistency
Cathal GillenCreatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed?
‘Sweatshop or social club’: The pitfalls of building a startup marketing team
Ian BurrellFrom inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
Tesla’s marketing team cuts and McDonald’s stillness: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.