Steven Sharp and Richard Smith to leave Arcadia
Arcadia group marketing director Steven Sharp and its group marketing manager Richard Smith are to leave the company within the next month following its takeover by retail entrepreneur Philip Green.
Arcadia group marketing director Steven Sharp and its group marketing manager Richard Smith are to leave the company within the next month following its takeover by retail entrepreneur Philip Green.
The Evening Standard has appointed Claudette Laws as head of planning of its advertising department. She joins from the Independent Solutions department at The Independent.
Kellogg’s Cornflakes is to sponsor Capital Radio’s new-look Chris Tarrant Breakfast show when it relaunches on January 6. It is the first time in the show’s 15-year history that it has had a sponsor. The show has been the subject of widespread speculation since Tarrant indicated several times that he wanted to give up presenting […]
The Times is to sponsor the sports news bulletins on Virgin Radio’s daily breakfast and drive-time shows, as well as the Saturday football show in a six-month deal.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.