Western Union
Western Union has signed a multi-year sponsorship agreement with the BMW Williams F1 team to be one of its B2B sponsors.
Western Union has signed a multi-year sponsorship agreement with the BMW Williams F1 team to be one of its B2B sponsors.
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
Mark Ritson’s persistent questioning (MW last week) of how BARB’s “ratings” currency is used is highly entertaining, as well as illuminating. To compound his concerns, my understanding has always been that there is a conservative 40 per cent margin for error in BARB’s ability to measure the number of people in a room (let alone […]
Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.