Spirit wins charity account
Spirit has won the Trees for Cities charity account to create a global advertising campaign promoting tree-planting in urban areas. So far five cities have signed up, including Manchester, Addis Ababa, and Bucharest.
Spirit has won the Trees for Cities charity account to create a global advertising campaign promoting tree-planting in urban areas. So far five cities have signed up, including Manchester, Addis Ababa, and Bucharest.
Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]
Britvic Soft Drinks has handed the £6m advertising account for its Robinsons soft drink brand to Bartle Bogle Hegarty (BBH).
The Daily Telegraph is one of the sponsors of the Rip Curl Boardmasters surf and skate festival in Newquay, Cornwall. The sponsorship includes a holiday weekend prize draw in association with Nokia, to be carried inside the newspaper.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.