World Snooker has signed global electronics manufacturer LG Electronics as a headline sponsor for its tour, including the LG Cup, British Open, Travis Perkins UK Championship, Welsh Open, European Open, Irish Masters and Players Championship. The Embassy World Championship and the Masters will not be included in the deal.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.