Farm appointed by Enjoy England
Farm has been appointed to handle the advertising for domestic tourism agency Enjoy England. It follows a three-way pitch against St Luke’s and Delaney Lund Knox Warren.
Farm has been appointed to handle the advertising for domestic tourism agency Enjoy England. It follows a three-way pitch against St Luke’s and Delaney Lund Knox Warren.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
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