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David BurrowsBMW, the German car manufacturer, is to recall hundreds of thousands of vehicles due to a braking problem. Some Rolls Royce cars are also affected.
Smooth Radio readies national rollout push
Russell ParsonsSmooth Radio is repositioning as the station enjoyed by listeners who share its “zest for life” ahead of it becoming a national brand next month.
It may be my data, but it could be your problem
Marketing WeekBuild trust, get data, go to market. That is what many brands have as their data strategy – leveraging brand reputation and relationships to capture information on customers. With customer retention the number one marketing objective, it makes a lot of sense. As far as it goes, that is. While you will find a good […]
‘Hot coral thread’: Monzo’s top marketer on the importance of distinctive assets
Molly InnesMonzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘It’s never a case of job done’: How to build a culture of marketing excellence
Michaela JeffersonIn a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
‘Every interaction can be a marketing moment’: Who Gives A Crap on driving its next stage of growth
Niamh CarrollWho Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.