Kimberly Clark is introducing a computer generated Andrex puppy as part of a £15m campaign for the toilet tissue brand.

The ad campaign will introduce Andrex’s new brand strapline: “It’s The Little Things”.

The Andrex puppy will be joined by Bulldog and Dalmatian puppies in a digital “puppy world”.

The ad campaign, devised by JWT London, launches on 2 December during “I’m A Celebrity Get Me Out Of Here!”.

For more on Kimberly Clark, pick up next week’s Marketing Week for our double profile feature on Troy Warfield, European vice president of family care and Andrew Bienkowski, vice president of global brands.