Channel 4 readies next interactive playalong gameshow
Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live. Read the full story here.
Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live. Read the full story here.
Method, the ecological laundry and home care brand, is preparing to relaunch in 2012 as part of an “aggressive” growth plan.
Wickes is introducing smaller store formats on the high street as part of the DIY retailer’s wider plans to test new revenue streams.
Awareness campaign Climate Week will switch focus for next year’s event after signing up Masterchef winner Tim Anderson and celebrity chefs Angela Hartnett and Prue Leith to front activity promoting a climate-friendly approach to food.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.