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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketers from L’Oreal, Tui, Camelot, ITV and Lloyds Banking Group are among the 30 new executives who will be embarking on the Marketing Academy 2014 Scholarship Programme.
Dixons Carphone is to consider the future of the brands it offers in the UK to make sure it only goes to market with “the best” following the announcement today (15 May) of the £3.8bn merger between Dixons Retail and Carphone Warehouse.
Boots is hoping to repeat the success of its original No 7 Protect & Perfect serum with an update to the range that promises even more effective results and a ‘groundbreaking’ campaign that aims to show the results of the product by removing mirrors from eight women’s lives.
AB InBev posted higher revenues but lower volumes in Q1 2024, as the Bud Light backlash continues to constrain growth.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.
However you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.