Teenagers of the 90s
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Last week, Asda announced plans to refresh its brand for the first time since 2002 as it pledged to boost ‘connectivity’ with parent Walmart. But with the new logo and slogan identical to Walmart’s own, is the British supermarket shifting away from its roots?
Native advertising is an in-vogue phrase, but how do brands distinguish themselves from the crowd and reach key audiences while also providing useful content that builds trust with consumers?
Lego, fuelled by the box office success of The Lego Movie, has overtaken Ferrari to become the world’s most powerful brand in 2015 as Apple holds its crown as the most valuable, according to the latest Brand Finance Global 500 report, for the year ending 1 January 2015.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.