TV will remain a key player in advertising’s future
Russell ParsonsPredicting the death of television advertising has almost become an industry in itself.
TV ads at 60
TV ads at 60: The top 10 most effective TV ads of all time
Marketing Week ReportersThe IPA has trawled through its back catalogue to find the most effective TV-led campaigns of all time. From Barclaycard to BT and Tesco, find out which campaigns made the cut.
Mark Ritson: Happy birthday TV advertising – still the most effective tool in a marketer’s arsenal
Mark RitsonThe 60th anniversary of the first British TV ad is encouraging most marketers to look in the wrong direction: backwards. TV ads remain the great tool of modern marketing and we would be crazy to forget it.
TV ads at 60: how the formula has changed
Mindi ChahalEmotional engagement and multichannel content have replaced product-driven ads.
TV ads at 60: A history
Leonie RoderickFrom subliminal messaging to organised flashmobs, UK television advertising has come a long way since the 1950s. Discover what highlights there have been along the way.
TV ads at 60: Paddy Power, M&S and McVitie’s on the role of TV advertising
Mindi ChahalAhead of the 60th anniversary of TV advertising tomorrow (22 September) marketers reflect on the impact of TV advertising and the importance of integrating others channels in marketing campaigns.
TV ads at 60: Microsoft’s chief marketer on the evolution of its TV ads
Mindi ChahalTV is an awareness piece and allows the technology giant to move away from communicating product features to promoting user experiences, according to Microsoft’s chief marketing officer Philippa Snare, speaking to Marketing Week ahead of the 60th anniversary of TV advertising in the UK.