Advertising for Ford’s new large passenger car, the Galaxy, breaks tomorrow (Thursday). The push, by Young & Rubicam, makes reference to first-class air travel, emphasising its roomy interior. Account director Paul Venn says that it seeks to avoid presenting the car as “a ‘Mum’s taxi’ or a leisure vehicle”. An initial teaser campaign includes two TV ads, press and poster work, with a third
TV commercial and supporting press, poster, magazine and direct mail activity starting on September 11, the official launch date.