Cleaning product giant SC Johnson Wax has imported an American marketing specialist to oversee its UK advertising and marketing activities.
Steve Lieberman, who joined the company this month, will become business and marketing director. Lieberman replaces Iwan Williams, SC Johnson’s commercial director, who left the UK office to work in Spain last month.
He will report to the group managing director John Langdell. He will oversee SC Johnson’s brands which include the air freshener Glade, the furniture polish Pledge and the Mr Muscle cleaner.
SC Johnson’s annual advertising spend is 12.5m (Register-MEAL). The bulk of its brands are handled by BMP DDB Needham Worldwide, although Foote Cone & Belding is running a series of ads for the Pledge brand on a project basis.
Lieberman was unavailable for comment this week and SC Johnson refused to comment on the appointment.