Is there no limit to the crass commercialisation marketing men will try?
The attempted deal by United Biscuits and SmithKline Beecham to exploit the National Blood Authority follows shortly on the heels of PepsiCo putting its logo on a baby bottle.
The makers of sweetened foods and drinks are desperate to associate themselves with health. They are taking advantage of health organisations’ financial problems. The marketing industry needs to develop a code of social responsibility to define the boundaries of unacceptable promotion.
Action and Information on Sugars