Virgin Interactive poaches design guru from Guardian

The Guardian has lost Tony Ageh, the brains behind many of its innovative sections, to Virgin Interactive Entertainment.

Ageh, and his product development unit (PDU), was responsible for the Saturday Guardian’s The Guide, much of the title’s tabloid Section 2, the Observer’s Preview section and the ill-fated UK version of Wired. He is going to Virgin to work on designs for its Internet services.

The PDU provides design expertise for individual pages, special supplements and as much as ten per cent of The Guardian and Observer’s editorial output.

“Ageh has made an outstanding contribution to The Guardian over the past four years,” says David Brook, marketing director for The Guardian and Observer. “But it was not just one person, we have a team.”

The Guardian is understood to be planning a reorganisation of its development unit and a new structure to replace Ageh will be revealed imminently.

“Innovation is part of the culture here,” adds Brook. “And it works right through to editorial, advertising and marketing. But it’s not just gimmicks, it is led by reader needs.”

The PDU has created many of the value-added products that have helped The Guardian ride out the newspaper price war. Agency buyers have praised the Guardian’s innovations and now create copy specifically to fit sections such as the A5 Guide.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here