JVC sponsorship deal

Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club.

Striker Paul Merson was caught up in a scandal involving drugs, alcohol and gambling, while manager George Graham was sacked for allegedly taking transfer “bungs”.

A decision on JVC’s 15-year relationship with the club – the longest in British football – is expected soon.

A spokesman for JVC says its three-year contract, believed to be worth more than 2m, with Arsenal is due for renewal at the end of this season.

However, the company directors making the decision over sponsorship are heading to Japan and are not due back for several weeks.

The spokesman says “particularly bad things” including Merson’s and Graham’s actions, will be taken into consideration as part of the review.

Merson has since been through rehabilitation for his addictions while Graham still maintains that payments totalling 425,000 from Norwegian agent Rune Hauge were unsolicited gifts despite an FA commission verdict of misconduct.

“I don’t know when a decision will be made exactly, but it will have to be soon. Arsenal will need know to find another sponsor,” says the spokesman.

JVC’s name appears on Arsenal’s team shirts and the deal also allows the company to use its name on some signage at the club’s Highbury stand.

Arsenal’s marketing manager Phillip Carling believes the club will still continue its relationship with JVC, although terms of the contract had differed.

Carling will not confirm whether the club has tried to increase its sponsorship funding from JVC. It is understood to be asking for 1.5m a year in line with deals such as Sharp’s deal with Manchester United.

Meanwhile, Citroë, which supplies cars to Arsenal, denies speculation that it is negotiating with the club to take over as the main sponsor.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here