McCann picks up 3m Glenryck…
Glenryck Pilchards has ended its 12-month search for an agency by appointing McCann-Erickson to its estimated 3m account.
The South African company shortlisted McCann-Erickson and M&C Saatchi last August. The then SP Lintas agency resigned the account because of potential conflict with its Birds Eye business after only four months.
The decision on selecting an agency has been delayed because of a worldwide pilchard shortage.
Explaining the delay, a company spokesman says: “A lot of groundwork has had to be done. There is an acute shortage of the product but that will right itself over time.
“The content of the advertising is on hold subject to the availability of pilchards. There will be nothing imminent.”
The last significant campaign the company ran had an endline declaring that Glenryck contained “more protein than Weetabix”.
