Sony PlayStation marketer promoted to head of division

Sony PlayStation’s marketing manager Geoff Glendenning has been promoted to become the department’s head of marketing.

The promotion means he will report directly to the managing director for PlayStation, Ray Maguire.

The new post comes in recognition of the work Glendenning has done since the successful console was launched last September. The Sony PlayStation has sold 500,000 since its launch in the UK and 8.8 million worldwide. Its direct rival, the Sega Saturn, has sold about 100,000 in the UK.

Glendenning was instrumental in extending the appeal of the console by positioning it as a trendy youth accessory. This was done by putting the console in clubs, music stores, and linking it with bands. As a result, Sony’s console buyers range in age from 12-to-30 years, while rival Sega’s core consumers are in the eight-to-15 age group, according to each company. Former market leader Nintendo will launch a new console called N64 with twice the capacity of its rivals on March 1 next year.

Glendenning was known to dislike last year’s SAP ads devised by Simons Palmer Clemmow Johnson and was closely involved in the direction of this year’s advertisements by the same agency.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here