Lord MacLaurin of Knebworth must have thought that reviving the fortunes of Tesco would be the big-gest challenge of his life. How wrong he was. Recreating Tesco, and captaining it as it overtook Sainsbury’s as the UK’s biggest supermarket chain, pales in significance beside his real challenge – reviving England as a cricketing nation. No […]
The European Commission’s proposals to protect sports fans from the spectre of pay-television shows an all-important regard for local differences. John Shannon is president of Grey International.
Lord MacLaurin of Knebworth must have thought that reviving the fortunes of Tesco would be the big-gest challenge of his life. How wrong he was. Recreating Tesco, and captaining it as it overtook Sainsbury’s as the UK’s biggest supermarket chain, pales in significance beside his real challenge – reviving England as a cricketing nation. No […]
Optimedia is tracking the effects of the general election on consumers’ media consumption and looking at how attitudes change, pre- and post-election. Particular emphasis will be put on spending trends affecting holidays, moving house and buying white or brown goods. The company is using InTouch, a qualitative panel based on psychographic groups derived from the […]
BBJ Media Services has won the 10m media planning and buying account for the combined Guardian Direct advertising account, previously held by TMD Manchester. The account includes Guardian Direct, Guardian Group corporate advertising and RAC Insurance Services. The business predom-inantly comprises DRTV and is BBJ’s first financial services account. Media Centre Manchester and CIA Medianetwork […]
Allied Domecq Spirits & Wine is reviewing its 6m media planning and buying account, held by Zenith. The pitch follows the disclosure that sales of Teacher’s Scotch whisky collapsed in the second half of 1996.
Trevor Beattie, advertising’s most in-your-face creative director (his recent hiring by agency GGT even made page three of The Guardian) is throwing a party on election night at a Mayfair nightclub to celebrate the expected Labour victory. Red wine will be flowing all night until the Labour government is elected, says La Beattie. Gary Duckworth, […]
Field marketing can be a valuable promotional tool, yet it is still underestimated by marketers.
Cadbury Schweppes-owned Soda-Stream has appointed Mitchell Patterson Grime Mitchell for its 3m relaunch campaign. The drinks-making brand last advertised on television in 1995, with a campaign in the Carlton region through Publicis. Mitchell Patterson has been appointed without a pitch, and was handed the business by marketing manager Crispian Harrod. The new campaign will be […]
Kodak is launching a “Baby Welcome Programme” for new mums, in a marketing initiative involving almost 200 hospitals throughout the UK. The promotional packs for Kodak Gold Ultra will be distributed to 600,000 women – over 80 per cent of new mothers. The year-long push, which begins in May, is through specialist agency Baby Marketing. […]
BT’s marketing consultant Ed Carter physically struck Jeremy Miles, Abbott Mead Vickers.BBDO board account director on BT’s 80m account, in an extraordinary disagreement over strategy, Carter, a six foot five inch, 17-stone American, made contact with Miles while, ironically, the latter was defending AMV.BBDO’s latest version of its “It’s good to talk” campaign featuring actor […]
Somerfield is using up over a quarter of the proceeds from its charity scratchcards in administration costs – more than five times the level taken by Camelot for its National Lottery Instants. The supermarket chain launched the scratchcards in 450 stores last week, and claims it makes no profit from them. For each 1 scratchcard […]
The ‘consumer’s champion’ is moving its cut-price own-label assault to the suncare sector. Can it make inroads?
Your report “Top Scottish Courage marketer goes to PPP” (MW April 10) was wide of the mark in at least one respect. Andy Brown continues in his role as director of marketing for PPP healthcare – the healthcare group’s 600m medical insurance business. Simon Rhodes joins as group marketing director next month to enhance marketing […]
Reports that BSkyB may not be able to launch a digital satellite service this year may conceal a deeper truth. Phil Georgiadis examines a cynical interpretation of events and looks at the possibility of a hidden agenda for BSkyB. Phil Georgiad