Mercury One2One is poised to choose an agency for its 8m direct marketing account. The result of the pitch – between Craik Jones, Bates Communications, WWAV Rapp Collins and one other agency – is expected next week. Craik Jones is the incumbent agency below the line for Mercury, which has been merged into Cable & […]
Retail giant Kingfisher has overcome its problems of the early Nineties and is now planning to launch the UK’s first group-wide loyalty scheme, linking Superdrug, Comet, Woolworths and B&Q.
Companies planning exhibitions must treat them in the same way as advertising or direct marketing campaigns – and ensure they are integral to overall strategy. Evan Ivey, an experienced show organiser, explains
New legislation brewing in Brussels puts the future of business directories in jeopardy. David Reed finds out why
Sky Sites, the airport poster contractor, has won the advertising contract for two new rail stations at Heathrow serving the Heathrow Express high-speed train link. The contractor, which is owned by the Havas group and is a sister company to roadside contractor Mills & Allen, pitched against the More Group to win the business. It […]
Eric Cantona registered three variations on his name before his surprise announcement last week that he will quit football. The three variants based around the Manchester United player’s name are: Cantona, Cantona 7, and ooh aah Cantona. All three applications are yet to be approved by the British Patents Office in Newport, South Wales. The […]
This week the IAA is meeting to decide where the Millennium World Advertising Congress should be held. John Shannon believes London is the industry’s most appropriate host
The Diary hears that Freemasonry Today, the magazine for all those men who enjoy sinister ceremonies involving aprons, a single rolled-up trouser leg and the like, is becoming even more professional in its approach, and has been holding a pitch for a contract publisher. Rumour has it that the magazine, which will donate profits to […]
Gieves & Hawkes, the Savile Row tailor, is seeking a new advertising agency after splitting up with Mustoe Merriman Herring Levy.
Pete Waterman is making a heavy-duty bid to establish Virus Radio in the North but faces serious competition, from Saga among others.
The South China Morning Post is being accused of soft-soaping Beijing in the run-up to the handover. But does it have a choice? Nick Higham is BBC Television’s media correspondent
The UK’s biggest own-label cigarette maker is planning to launch two new premium brands in the UK, including one of the world’s fastest growing brands. Park Lane Tobacco, the subsidiary of German cigarette giant Reemtsma, has confirmed it will launch its premium brand West in the UK market, and also plans to widen distribution of […]
I read with interest your article “Capital rules waves after Virgin buyout” (MW May 15). I would like to take issue with the statement from a “senior radio source” quoted as saying that “no-one in radio thinks that digital will be a success in the next ten years”. Rather a sweeping statement, surely. The BBC […]
The new Chancellor has hit the ground running with his radical policies. But George Pitcher has a feeling that sinister motives lie behind them. George Pitcher is chief executive of issue management consultancy Luther Pendragon
The children’s programme Teletubbies may be trivial, but it is perfect preparation for a lifetime of half-witted adult television