Brief

A 1m press and poster campaign for Two Dogs, the first alcopop to hit the UK market, has been unveiled through M&C Saatchi. The campaign is also the first advertising push for the lemon brew since distribution was switched from licensed manufacturer Merrydown to Scottish Courage. M&C Saatchi’s campaign, which incorporates 48-sheet posters and style press executions, plays heavily on the brand’s unique selling point – that it is naturally fermented. Bill Muirhead, a partner at M&C Saatchi, says: ‘We wanted to create a campaign that appealed to the more mature, discerning consumer, both male and female.’

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