Talking of the new ITV marketing director John Hardie, the Diary can reveal a few interesting addenda to his impressive CV. This Procter & Gamble high-flier has apparently never worked anywhere else, but now the Diary can reveal that the Glaswegian has experience of the bakery trade (working at the end of a conveyor belt […]
Tom Vassos understands the potential of the Web, but warns against getting too excited too quickly. Tom Vassos is author of Strategic Internet Marketing (e-mail vassos@ca.ibm.com). New Media is edited by Michael Kavanagh, contactable on: micha
Talk Radio is the only national radio station to have increased its audience share, according to the latest quarterly radio figures. Audience share for the BBC’s Radio 1 has fallen to 10.1 per cent from 12.5 per cent in the past 12 months. These are the findings of the latest Rajar Survey. Rajar (Radio Joint […]
As a brand specialist, CLK was intrigued to read the article on how Mother plans “Virgin-style” brand stretch into magazines, retail and products such as fashion. It’s a bold move for an ad agency and certainly flexes the brand in a highly innovative way. I have to reveal, however, that CLK beat Mother to it […]
Neil Morgan is managing director of Cityscreen and founder of New Media Marketing & Sales
Low-cost airline easyJet has made a direct attack on British Airways over its plans to set up a low-cost airline in Europe. BA announced in July that it was considering setting up a low-cost airline and is now understood to have chosen to run the operation out of Stansted airport, with April as a tentative […]
Despite the UK’s leading role in the world fashion industry, UK consumer spending on clothing lags behind other European countries. Robert Clark is executive director at Corporate Intelligence on retailing.
John Hardie, ITV’s new marketing and commercial director, has spent his whole career at P&G. With this lack of television experience, can he turn ITV around? Or has he been hired as a sop to critical advertisers? Stephanie Bentley looks into t
The Central Office of Information has appointed CDP to handle a 1.5m advertising campaign for its Business Links programme. Business Links, which was the brainchild of former deputy prime minister Michael Heseltine, is a nationwide network of 240 advice centres for growing businesses. It provides across-the-board advice to business, and a single point of access […]
Well, what do you know? No sooner has Niall Fitzgerald, chairman of Unilever, fired a raking broadside against the complacency of ad agencies – his own included – than WPP Group, his principal marketing services supplier, takes him at his word and provides an ‘agile’ solution. That, at least, is what chief executive Martin Sorrell […]
Sales and marketing departments are saturated with new technology, but the suspicion lingers that it is not delivering as effectively as it could. David Reed looks at a recent survey on IT effectiveness.
The Star Alliance airline network is launching the second phase of its 17.5m marketing campaign, with a 3m UK campaign through Wunderman Cato Johnson. Star Alliance is a co-operation agreement between United Airlines, Lufthansa, SAS, Varig and Air Canada. It is intended to provide a powerful competitor to combat the proposed British Airways and American […]
The Halifax is reviewing its direct marketing business worth about 35m. At the moment, the whole DM budget is handled by Bates Communications. The Halifax is known to want to increase the roster. Halifax assistant general manager customer communications Mike Lavender says: “We have over 20 million customers and communicate with them in a variety […]
Cadbury marketing director Alan Palmer has been promoted to a new international role within Cadbury Schweppes. Palmer, who has been the confectionery giant’s marketing director for the past four years, will become international marketing director for Cadbury Schweppes’ confectionery businesses worldwide. Part of his newly-created role will be to oversee the international development of the […]
Talking of the new ITV marketing director John Hardie, the Diary can reveal a few interesting addenda to his impressive CV. This Procter & Gamble high-flier has apparently never worked anywhere else, but now the Diary can reveal that the Glaswegian has experience of the bakery trade (working at the end of a conveyor belt […]