Mediacom wins 2m brief for US computer company

Mediacom has picked up the 2m account for US computer games maker Acclaim Entertainment.

It snatched the account in a pitch against incumbent agency Media Insight, who have a number of specialist technology clients.

Acclaim publishes software for computer consoles, such as Sony PlayStation and Nintendo, as well as for PCs and CD-Roms.

Frank Sagmier, Acclaim director of marketing Europe who is based in London, made the decision between the two agencies. The company’s worldwide headquarters are based in Glen Cove, New York.

Mediacom new business co-ordinator Joanne Rose comments: “We are delighted with the win. This is a growing market and we want to grow with it.”

The campaign will incorporate media buying for Acclaim across press, posters and TV.

The immediate project will be to work on its new game Forsaken, which is scheduled for release in May. The game is an action adventure chase and shoot-out game.

The company has plans to launch two other games later this year, and will spend an estimated 500,000 promoting them. The rest of the money will be spent on advertising a raft of smaller releases.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here