Brief

Chrysler is to unveil its first national TV ad campaign for the Jeep Grand Cherokee this weekend. The 1.75m push features the Orvis, the brand’s most luxurious jeep, which costs 34,495. The commercials, through Delaney Fletcher Bozell, were filmed in the Arizona desert and aim to communicate that the ruggedness and endurance of the vehicle does not compromise the luxury. Media planning is through BJK&E Media, Bozell’s media operation. The Jeep is the second fastest selling four-wheel drive vehicle in the UK.

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