I write in response to the special report entitled Pitched Warfare (MW March 26).
I was surprised by the emphasis given to the use of voting handsets within a presentation. Although I agree there is value in getting feedback on a presentation, it is often better to gauge response by the way people are responding to the team. After all, people still do business with people and this interaction is vital.
The handset is obviously just a gimmick that adds a touch of novelty to a presentation and that can be valuable.
But, let’s face it, unless all the other agencies involved in the pitch use the same devices and the results are shared you will still have no idea of your agency’s comparative standing.
As for the process of modifying your presentation based on the gadget feedback from the audience, I’m surprised. After all, It’s well known that marketing professionals are restricted from taking part in surveys because they may have the ability to skew results deliberately.
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