Rolls-Royce cheap next to drinks brand

Suffocating beneath a skip load of jingoistic tabloid copy concerning the Roll-Royce sale to the Germans there’s a real marketing story trying to escape.

While BMW and VW Audi are battling to acquire two of the world’s best-known luxury brands – Rolls-Royce and Bentley – for about 340m, the ink is still drying on Bacardi-Martini’s 1.5bn cheque to buy a respected – but hardly famous – drinks brand known as Dewer’s White Label.

That’s 34 times more than BMW is paying. So are the Germans getting a steal or has the booze gone to Bacardi’s head?

Richard McCann

Michael Rines Communications

Milton Keynes

Beds

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here