Ex-Incepta chief Green seals agency deal

Graham Green, the former Incepta deputy chief executive who quit after a failed hostile bid for Lopex Communications last year, is making a comeback with the acquisition of below-the-line agency Blue Skies.

Green, who also masterminded Incepta’s successful 40m merger with Citigate Communications in 1996, has bought a 75 per cent stake in Blue Skies and will be chairman.

The remaining 25 per cent is split between board director Tracey Kleber, who joins from Grey Direct, and creative director Mickie Titterton, who was at Clarke Hooper.

Green has purchased the Blue Skies brand but most assets, including employees and clients – Energis and Hamilton Direct Bank – have been passed to The Haygarth Group.

Green says he will look for acquisitions in the long term. He says: “We are focusing on the financial and IT sectors and we are working with a number of clients but we are tied by confidentiality clauses.”

Another specialist financial services marketing company launches this week, CST Intelligence. Keith Carby, the former managing director of life assurance company J Rothschild Assurance is joining with Anthony Thomson, the co-founder of City Financial Marketing, to head the new agency.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here