Brief

Forte Hotels returns to TV advert ising this week, after a gap of four years, with a campaign to promote short breaks in its 82-strong Post-house chain. The spoof ad, through WCRS, features mother-of-two Susan, who runs a ‘people power’ camp aign, complete with placards and a megaphone, demanding ‘liberation from daily life’. The ad includes foot-age of Speakers’ Corner in London’s Hyde Park. The 2m campaign, targeting women, is designed to highlight the benefits of weekend breaks for families. The campaign runs for ten weeks on terrestrial TV.

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