Sainsbury’s, the Official England Supermarket, may have been caught out by Gazza’s failure to make the England team (MW June 4), but Umbro has adopted a more cautious approach.
Its current ad campaign clearly features Alan Shearer, who stands next to a blurry Michael Owen. The Diary can then just about make out Sol Campbell, and is that David Seaman or Bruce Grobelaar? Maybe Gazza’s there but his gut certainly doesn’t show up.
The Diary suggests that Sainsbury’s takes a leaf out of Umbro’s book and blurs the contenders’ features. The kit maker has grown used to supermarket imitations by now, so what’s one more?