Baxters brand revamp is in US

By Marketing Week 23 Jul 1998 12:00 am

Just to avoid any further confusion that’s been generated by The Design News (MW July 9) please note that Baxters has relaunched its Healthy Reward 99 per cent fat free soups in the US.

In the UK, we have a completely different range called Simply Delicious 98 per cent fat free, which was launched last autumn and has received three range extensions this season.

Ruth Griffiths

Brand manager

Baxters

Fochabers

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