Heart charity opts for AMV after review

The British Heart Foundation has handed Abbott Mead Vickers.BBDO its 1.5m advertising account, following a review out of TBWA GGT Simons Palmer.

AMV pitched against Partners BDDH and BMP DDB for the business.

British Heart Foundation director of communications, Maxine Smith, called the review following the merger of incumbent TBWA Simons Palmer with GGT.

The merger created a clash between the charity account, which has been with Simons Palmer for eight years, and GGT’s Rothmans business. At the time of the merger she said the clash represented a “breach of contract”.

The merger also led to a review of Marston’s 2m ad account, held by TBWA Simons Palmer, as it created a conflict with GGT’s John Smith’s Bitter account (MW May 28).

More recently, East Midlands Electricity has called a review of its 2m account, originally held by GGT, as it clashed with TBWA Simons Palmer’s Centrica business (MW July 2).

However, most observers comment that the merger of the two Omnicom-owned agencies created a minimum of client conflicts.

Smith says the charity’s campaign will continue to focus on the prevention of heart disease.

Media buying remains with Manning Gottlieb Media.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here