The Express is testing a new TV branding campaign in the north of England called “Express Yourself”.
The ad, which is being shown in the Yorkshire, Tyne Tees, Border and Granada TV regions, has been created by Leo Burnett with media through IDK.
If the campaign successfully encourages new readers to sample the newspaper, it could be rolled out nationwide.
The campaign broke on September 25 to coincide with a price cut from 45p to 25p.
The ad shows people reading the Express while doing different activities, such as a crossword or working out. It ends with the line “Express Yourself Tomorrow”.