Mixed reaction to crackdown on competition

Gordon Brown’s unfavourable comments on the price of UK consumer goods compared with the US have raised the hackles of the retail sector, parts of which are under intense pressure to defend over-pricing.

Brown said US prices are half those in the UK and pointed to the Consumer Pricing Unit to be set up as part of competition measures announced last year. They will be outlined today (Wednesday) by trade secretary Stephen Byers.

The comments, on the back of the Office of Fair Trading inquiries into alleged over-charging by the four major supermarkets and electrical retailer Dixons, were described as “unhelpful” by David Southwell of the British Retail Consortium. “This is the Government wanting to appear as the consumer’s friend. It wants to drum up support for the euro by offering price transparency.”

But the Chancellor has been praised by the travel industry for his crackdown on monopolies and his bid to improve competition. Will Whitehorn, PR director for Virgin, welcomes the launch of the investigation into the airport industry. “The inquiry is good news for us.”

Petrol

The six per cent duty increase on fuel – equivalent to 4.25p for leaded, 3.79p for unleaded and 6.14p for diesel – came as no great shock.

But there was consternation at the effects of the rise on the environment and smuggling.

Petrol Retailers Association director Ray Holloway says diesel increases are crippling the UK’s transport industry: “It is the final nail in the coffin for an already disadvantaged sector which will be unable to compete with European Union companies.”

The petrol increase will also exacerbate a “very serious” smuggling problem in Northern Ireland, says Holloway: “The huge differential between the Republic and Northern Ireland makes smuggling more rewarding and threatens the survival of legitimate businesses.”

John Dawson, director of the Automobile Association, agrees: “The Chancellor’s environmental excuses for hitting motorists with the fuel tax is wearing thin,” he says.

Drinks

Brewers and distillers gave a mixed response to the Budget.

The liquor industry has been campaigning for a cut in excise duty to bring the UK more in line with beer and spirits prices in France. It argues the cut would undermine cross-channel alcohol smuggling, which the industry estimates is costing the UK about 220m a year in lost revenue.

The Budget did not cut excise but froze it for spirits and beer, promising tighter customs controls to combat smuggling instead.

Whitbread chief executive David Thomas is positive. But a Scottish & Newcastle spokesman says: “Sadly a freeze does nothing to address the issue of the huge duty difference between the UK and France.

“As long as that remains it is inconceivable that tightening customs controls can do anything to stem a tide which brings beer from France to Britain and sends jobs and revenue the other way.”

Energy

The Budget appears to take from big business in the name of the environment and energy efficiency and then gives it all back. The Government is to introduce a new levy on business’ use of energy from April 2001 and set significantly lower rates of tax for energy intensive sectors that improve their energy efficiency. But it will in effect give it back by cutting the main rate of employer’s National Insurance contributions from 12.2 to 11.7 per cent and reduce Corporation Tax from 31 percent to 30 per cent.

Diane Monkcom, marketing director of the Energy Savings Trust, gives a cautious welcome to the energy efficiency initiatives. But she says it is not clear whether the money from the new levy would bypass the Government’s coffers and go back into energy efficiency.

Computers

The 1.7bn computers for all initiative is aimed at creating a computer learning centre for every community. It will give the computer industry a further shot in the arm. A nationwide network is being created by enlisting the support of schools, colleges, libraries, Internet cafés and the high street. Brown said: “We will legislate so that employees will be able to borrow computers from their companies as a tax-free benefit.” A further 20m has been allocated so more teachers have computers for home use.

Budget Highlights

Inquiry into competition in airports and the water industry

Building societies and banks required to publish mortgage price information for the first time

No tax rise on alcohol

Tax on tobacco to increase by five per cent above inflation putting 17.5p on a packet of 20 cigarettes

Leaded and unleaded petrol up by 4.25p and 3.79p a litre respectively, diesel up 6.14p a litre, ultra-low sulphur diesel up 4.96p a litre

Tax on pools to be cut by 17.5 per cent

Vehicle excise duty for small cars cut from June by 55

Capital modernisation fund will launch a 1.7bn computers for all initiative

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here