Description is key to a big hit
E-Marketing, the online marketing consultancy, has been commissioned by Quadriga, a hotel room technology provider, to produce a strategic plan for delivering the Internet to over 200,000 European hotel rooms for which Quadriga is to supply interactive TV services. E-Marketing will examine how hotel groups achieve competitive differentiation through providing customised Internet services. It will also look at opportunities to create portal sites designed to reach the high-value users who stay in hotels owned by groups such as De Vere, Marriott, Inter-Continental and Scandic.
Arcadia, the clothing retail group which includes Racing Green, Top Shop, Dorothy Perkins, Burton Menswear, and Principles, has refused to comment on recent reports that it is to beef up its online presence by becoming an Internet service provider. Meanwhile its share price continues to rise.
Lexus, the luxury car brand, is running a heavily targeted pre-launch advertising campaign for its new IS 200 two-litre luxury sports saloon on ESI.com (Electronic Share Information), a DoubleClick site. The banners are only available to 185,000 registered private investors who trade on the site.
Freeserve, the free Internet service provider from Dixons, has signed up UK Internet music retailer Audiostreet.com to provide users with an online music shop. The co-branded site, on www.freeserve.net, has been specially developed to match Freeserve’s style.
Vauxhall Motors has launched a free prize draw to win a Corsa SXi, worth over 9,400, in conjunction with Lycos. The campaign uses a series of banners which promote the competition within the Lycos site. Together with a button on the Lycos car channel and a link on the homepage, the banners lead to a Corsa area, where users find out more about the car, request a brochure and enter the draw. BMP interAction is responsible for the online strategy and implementation.
eBay, the US online auction network which runs over 1.8 million simultaneous auctions, will now have a presence on AOL and Compuserve after a deal struck last week. The giant is to pay US$75m (46.8m) over four years for access to AOL customers and assistance with its expansion into overseas markets, including Europe and Australia.
Which? Online has set up a legal page on its Website providing answers to the 401 most commonly asked legal questions. Topics range from data protection and personal injury to home buying and building contractors. Some of the answers can be seen by anyone visiting the site, but only subscribers have full access to all the answers, as well as the benefit of consulting Which? lawyers for personal cases.
Carlton Online’s food and drink Website, www.simplyfood.co.uk, has launched what it calls the Ultimate Easter Egg Guide – a survey of over 175 eggs available on the high street. Users can e-mail an egg to a friend as well as having the chance to win luxury eggs from Charbonnel et Walker and Godiva.
