Fashion and fragrance house Hugo Boss has plunged to the lowest depths for its latest brand link-up.
To promote the Hugo Woman fragrance, the company has decided to sponsor some loos. Not just any public conveniences either – the girls’ loos at The Ministry of Sound nightclub in London.
But it’s what happens in the sponsored loos that is the worrying bit. After midnight on Friday and Saturday, digital cameras facing the main vanity unit in the toilets broadcast live and direct to the Internet.
Dodgy blokes who always wanted to know what goes on in the girls’ loos can now indulge in the ultimate Internet voyeurism from the comfort of their bedrooms.
Boss’ blurb says: “International Internet voyeurs will be hoping for a little more raunchy and fly-on-the-wall antics as the night goes on… who knows what may be seen?” Urgh.