Regarding your article about Nestlé’s marketing “offensive” (such an apt word), what the company fails to appreciate is that women do not lose their brain with the afterbirth (MW December 2). In fact, we “stay-at-home” mums have time to conduct research, draw conclusions and make better use of our purchasing power, with the added stimulus of children’s welfare at the forefront of our minds.
My PR and journalism skills are still very much in use and, as chairman of the governors’ association at our local school, I recently urged a boycott of Nestlé’s cynical “Box tops for education” campaign.
Instead of offensive (and expensive) fire-fighting marketing, why doesn’t the company listen to its consumers? Hey, Nestlé, we care about babies all over the world.