Latest Dome parody takes the biscuit

It seems everyone’s having a go at redesigning the Millennium Dome. Following the Diary’s revelation that Pukka Pies wants to balance a massive pie on the landmark’s roof (MW March 2), marshmallow biscuit maker Thomas Tunnock has come forward

It seems everyone’s having a go at redesigning the Millennium Dome.

Following the Diary’s revelation that Pukka Pies wants to balance a massive pie on the landmark’s roof (MW March 2), marshmallow biscuit maker Thomas Tunnock has come forward with its own tasty innovation.

Tunnock’s has launched an Underground poster campaign, created by Glasgow agency Levy McCallum, which features a huge teacake tethered to the bank of the Thames, along with the slogan “The Original Dome”.

The company claims its marshmallow brand, launched in 1952, has 3.5 million “visitors” every week – more than the Dome has had in the first two-and-a-half months since it opened for business.

If Tunnock gets its way, maybe the Dome will come to a much-predicted sticky end after all.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here